A new scientific study by O2 revealed that just 20 minutes of “gig-time” can result in an 21% increase in feelings of wellbeing.
In the study, psychometric and heart-rate tests were conducted at a range of wellbeing activities – including gig-going, yoga and dog walking.
“The gig experience increased participants feelings of wellbeing by 21% – with key markers across the happiness spectrum showing increases, including feelings of self-worth (+25%) and closeness to others (+25%) whilst mental stimulation climbed by an impressive 75%.”
It was kind of obvious anyway but accompanying research also showed a positive correlation between the regularity of gig attendance and wellbeing – With those who attend live concerts once a fortnight or more being the most likely to score their ‘happiness’, ‘contentment’, ‘productivity’ and ‘self-esteem’ at the highest level. Patrick Fagan who’s an expert in Behavioural Science and Associate Lecturer at Goldsmith’s University, said:
“Our research showcases the profound impact gigs have on feelings of health, happiness and wellbeing …Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”
… so I guess now we have our scientific proof that gigs are life. Thank you O2.